Stoop Low to Elevate

One of the things I learned as a propaganda device in a print advertisement is the principle to "bad-mouth" your competitors.

It is so saddening that in order to promote one product, one has to resort to a mud-slinging action so that your product can outshine the others.

Not only is this device used in promoting products; as we near the election day, this approach is widely used by many candidates hoping to win a seat in the government, whether it's a reelection or a new position to handle.

What has happened to humanity? Has honor really eroded? Is this an example of the decadence of mankind?

Are there still people who dream to see a society where these low-level practices will never persist? If there are still people like that, how hopeful are they now? How realistic are their aspirations?

I strongly believe that there is nothing wrong with promoting what you believe and what is good. There is definitely nothing wrong with correcting what is inaapropriate. Everyone will agree if I say exposing inappropriate actions of government officials is a good practice in order to preserve the trust of the people in the government.

However, mud-slinging and "bad-mouthing" are hardly good venues to do this.

It is frustrating that there are advertising agencies who need to resort to this kind of propaganda in order to glorify the products or personality they are promoting. It is like stooping low to elevate a product or a personality to a higher ground.